1. Bloomingdale's - Friends & Family promo series
Bloomingdales designed a series of promotional creative for their annual Friends & Family event - and it surely has caught people’s attention. It's unique and ubiquitous - the neon-light style and animation is hard to miss, and each of their digital properties puts this series on the front page - website, emails, and mobile. It teaches us how to make an impression - be unique, consistent, and everywhere!
2. Banana Republic - Celebrity fashion showcase
Banana Republic invites celebrities to showcase how to style with their pieces. It’s inspiring and convincing at the same time - this is how celebrities love and wear the brand, and you should too.
3. Zara - Video creative
It’s always a feast for your eyes when it comes to the Zara website, and now they've added video elements to make it pop that much more. It’s not a direct product video, but rather a background to create the mood and compliment the style. A smart move!
4. Sephora - It's a Curl Thing
Sephora uses GIFs to illustrate the curl types of women’s hair, which otherwise would left to a bland explanation in text. It’s eye-catching, easy to understand, and brings focus to the main content - the products that would shine your hair.