Our product helps designers and marketers put better creative in front of their customers. To inform how we build our product, we are constantly looking at, evaluating, and often admiring creatives we see out in the wild. We want to call out and share the ones that stand out, so we're starting an ongoing series to do just that. Here are some creative inspirations you should see - appreciate them for what they are, get new ideas and learn best practices, and simply please your eyes. Here we go!
1. Lifestyle + product shots from Pink
This creative series from Pink unleashes the creative potential of great-looking product photography through a consistent template and art direction. Why should a photo shine only once then sit in the dark forever? Use them creatively to catch shoppers' attention not only on monotonous product listing pages, but also from the beginning of their journey - in emails, on the homepage, on category pages, etc.
2. Shoppable images from Club Monaco
Club Monaco strives to provide better customer experience by making their images shoppable. And the interaction is well-thought: it's effortless to view items featured in a dozen images without leaving the page or being interrupted by prompts.
Instead of showing a tired list of navigational categories, MAC Cosmetics takes another route of wowing shoppers with stunning creatives. Invigorate your site where customers least expect it.
4. Interactive page from Chanel
Playful, dynamic, and fun, Chanel's fall-winter 2016/17 show doesn't just shed light on the latest fashion trends, but also pushes the envelope for digital experience. Moving simultaneously with the mouse on the screen, the page unveils the highlights both on and off the stage, with videos and photo collections for fans to dig into.
Sometimes a static image can't do justice to how awesome and versatile your product is - and that's where a GIF should come into play! This example from Urban Outfitters not only shows the details of the product, but also sparks our imagination with possibilities.